Digital Economy โอกาสหรือวิกฤติของ SME ไทย (1)

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Social MEDIA INNOVATION /ͧиҹøáԨ෤ʹС ͡ä, atip@alumni.uchicago.edu , http://dratip.com , @drjoke ӹǹҹ 281

Digital Economy ͡ԡĵԢͧ SME (1)

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ѻҹ ¹١Ѻԭɳͧͧ Omni-Channel vs. E-Commerce ҹ¡÷ȹ

ͺ⨷ SME 觤ӶФӵͺ¡ դǢͧѺ ¹ҹؤԨԷ (Digital Transformation) Ѻ͡ʢͧ SME çѹ¹ʹͤ͢Դ㹺Ѻ

Ѩغѹ դǤԴ ؤͧ E-Commerce §¡â¢ͧҹ˹ Ͷ Social Networks áԨ SME ö駵 ͧŧعԴ˹ҹ Ъͧҧ 㹡Ҷ֧١ ǤԴ SME 繨ӹǹҡ ʹ㨡Ѻ÷ӸáԨ E-Commerce ѧյҧͧʺӹǹ˹ ¡ҧ SME ˹觷赡繢㹻Ѩغѹ ͹ 㹡ҧáԨŤ 500 ҹҷ ҡâ¼ԵѳŴ˹ѡҹͧҧͧ E-Commerce ҹ Social Networks ·ͧŧعԴ˹ҹ Ъͧҧ ͡õҴ

ǤԴѧ 繤ԧ§ ж֧ E-Commerce зҶ֧١ҧջԷҾ E-Commerce ѡСѹҨЪáԨ SME ö駵ҧդ׹

E-Commerce 繪ͧҧ SME öҶ֧١·ͧԹع ҡº Digital Economy ͧѰŻѨغѹʺ ͧռա繨ӹǹҡ E-Commerce 繪ͧҧѡ㹡͡Թ Թҷ¹кɰԨԨԷŢͧ ͧٹҧդٳŤ кɰԨԨԷŨеͧǹӤѭͧ GDP ҧ͹ ԹҴѧǨͧ͢ SME 蹡ԡĵԷöԴѺ SME ͧ

÷ E-Commerce Դ͡Ҷ֧١·ͧŧع 蹡͡÷駸áԨ SME мöź§ͤҤҧ ö͢¡ѹµçҹ E-Commerce 㹻Ѩغѹ SME 繨ӹǹҡ СͺáԨٻẺͧͤҤҧͧ ҹͧҧͧ E-Commerce ҧ˹觡 SME ԹҨҡԵ㹵ҧ ͢µѺ١㹻

¡ҧ ѻҹ ¹١ҷդʹǡѡҹ˹ ѧҡӡ׺鹼ҹ Google 鹾 SME 繼ǡѡҹ蹹 SME ѧ E-Commerce 繪ͧҧѡ ·СͺáԨ¡ë͢¼ҹ˹ Facebook Line ÷ E-Commerce SME ¹öСͺáԨ駻 ·ͧŧع˹ҹ ١ҷء Google öҶ֧˹红ͧ SME ¹ ͡ҡ Facebook ͧ SME ¹ ѧռԴӹǹ˹ öѺèҡ SME µç

ͼ¹ ӡõԴ͡Ѻ SME ¹鹼ҹ Line ͺ֧ Ҥ С÷Թ Stock ѺѺӵͺѴਹ к E-Commerce ͧ SME ¹ ҧѺͧ SME ǹ˭㹻 ѧкѧԹҷҧѵѵ ѧͧ㹡þٴͺ´з觶֧觫Թ 㹤ǹ ¹Ҩٴ¡ѺѡҹͧҹդǪҭ ֧Դ ǡѡҹ赹ͧҷ

ѧҡԴ §Ѻ§ ¹öҶ֧䫵ͧ Amazon.com Ѱ բŢͧ Ҥ С÷Թ Stock ҧ´ ѧӹdzҨѴ㹡ùҼҹšҡâͧ ººѹ ¹ͧᾧ 15% Թǡ դ㨡 ֧ѴԹ㨷ӡ觫 ҷ ֧ 5 ѹӡ Թҡ觶֧ҹ

ҷ䫵ͧ Amazon.com зԹШԹ ֧ 10 ҷ ҡºѺ Line ;ٴ¡Ѻ SME 鹷ҡҤ觺 ѧӵͺѴਹ

¹͡ Amazon.com 觫ͷ䫵ͧԵµç мԵ¹դǪҭ㹡Թһ

ѧ SME ¹ §ͤҤҧ ֧繵᷹˹§㹻 ¹ѧöź§ E-Commerce ҡҧԹ㹻

ԡĵԢͧ SME ͼкɰԨԨԷ繨ӹǹҡ շҧ͡ ö E-Commerce ͡Ǣ SME ˹ҷ繾ͤҤҧ Ҷ֧ԵԹµç ͼԡ E-Commerce ˭ Ҩеͧ㹻 Digital Economy кɰԨᴹ դ Digital Economy ͧ ö¡͡ҡ Digital Economy ͧšռ˭ Dominate Ҵ

駹 ¤ SME ء еͧʺԡĵ Digital Economy 㹵͹仨СǶ֧ SME ͡ Digital Economy ػͧ SME ˹ҷ繾ͤҤҧ ըش͡ѡɳ੾е еͧʺԡĵҧ͹ š Digital Economy աᾧͧʶҹ зҧ ա ºͧ SME ҹ§ ҧ蹼ǡѡҹ աҹ ǹ˭¹кɰԨᴹ ǡö觫ԹҨҡ㴡

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ǷǢͧ

• Omni Channel: شͧؤ E-Commerce : ا෾áԨ , 25 Ȩԡ¹ 2557 04:00 .
• ҡѧѺ Digital Economy ͹ 2 : ا෾áԨ , 11 Ȩԡ¹ 2557 04:00 .
• ҡѧѺ Digital Economy ͹ 1 : ا෾áԨ , 28 Ҥ 2557 04:00 .
• 㨷Դ ǡѺ Big Data Analytics (2) : ا෾áԨ , 14 Ҥ 2557 04:00 .
• 㨷Դ ǡѺ Big Data Analytics (1) : ا෾áԨ , 30 ѹ¹ 2557 04:00 .
• ѹͧ Apple Watch : ا෾áԨ , 16 ѹ¹ 2557 04:00 .
• ͹ҤѺ÷ȹѧҡմԨԷ : ا෾áԨ , 2 ѹ¹ 2557 04:00 .
• Big Data ѺѡõҴ : ا෾áԨ , 19 ԧҤ 2557 04:00 .
• ءҴͧ դẺ : ا෾áԨ , 5 ԧҤ 2557 04:00 .
• ѡҹѨ ෤ͪª : ا෾áԨ , 22 áҤ 2557 01:00 .

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Article source : http://www.bangkokbiznews.com/home/details/business/ceo-blogs/atip/20141209/622009/Digital-Economy-%E0%B9%82%E0%B8%AD%E0%B8%81%E0%B8%B2%E0%B8%AA%E0%B8%AB%E0%B8%A3%E0%B8%B7%E0%B8%AD%E0%B8%A7%E0%B8%B4%E0%B8%81%E0%B8%A4%E0%B8%95%E0%B8%B4%E0%B8%82%E0%B8%AD%E0%B8%87-SME-%E0%B9%84%E0%B8%97%E0%B8%A2-(1).html